You must have heard rumors sometime back about the ban Facebook was about to put on clickbait articles because of the revolutionized way of content sharing that it was encouraging. There is in fact so much digital marketers can learn from the techniques of clickbait articles and ads.
For those who are wondering what clickbait means, you must have noticed advertisements with headings such as, “What this boy can do with a drum will make you sob uncontrollably for days” or “This man reached his apartment early and found the craziest thing every at his door step.” Etc. These are a few made-up examples, but we’re sure you got the point.
- Clickbaits can earn any article or an advertisement up to 10 times more viewers than usual. When you read a clickbait advertisement on social media, you don’t really have to ‘Like’ or ‘Share’ it, only by clicking on the ad will let your friends know you’re reading it. This happens when your account is set up to share feeds you click on and as a result you continue to get feeds like these.
- If blogging is one of your priorities in digital marketing, you will know the importance of SEO (Search Engine Optimization) and SMO(Social Media Optimization). Clickbaits are made to leave SEO out, and concentrate only on the SMO part. Posting attractive and attention seeking content in the form of advertisements, getting viewers to click on the links to visit the website, and engaging them into reading, sharing and promoting the story, is the primary objective of clickbait ads. Also, once you’re on the site, the suggestions that pop-up would match with the kind of content that pulled you to the website, under sections like, “You might also like this and that.” One of the tactics that always works.
- When you have less information about something, you can easily be persuaded into knowing more about it. At times you believe in what is told and at times you don’t. You find it difficult not to click on clickbait buzzfeeds, so you click on them and find yourself on a different website. If you’re an online person, it’s guaranteed that you’ve clicked on clickbait articles at least once a day, where you’re most of the times led to a website that leaves you disappointed with what you find on it, because those articles would end up having nothing useful that matches your expectations.
- Most of the times, clickbait articles can be as long as the headline and nothing more. Once you click on the link and you’re redirected to the destination website you might just not find anything worth there. The length or number of words on the article doesn’t matter, what matters is how attractive the luring sentence i.e the headline advertised is.
You can now go roll your eyes a little on Facebook looking for clickbait articles and not click on them. If you’re tired of them already, the lesser you click on these the sooner they are going to disappear from your Buzzfeed.
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